Salesforce Pardot provides your business with the ability to design and send targeted email campaigns and keep up to date with ROI tracking and lead management. Pardot can synchronise with Salesforce’s customer relationship management (CRM) to offer you improved performance.
Using Salesforce Pardot as a marketing tool will assist your business to –
- Generate and build new leads with customer email marketing campaigns, and customising web forms etc.
- Track potential customers across your digital properties. All visits to your business’ website will be tracked, logged and synchronised with your CRM for easy reference.
- Offers automated workflows to provide personalised customer experiences and enables you to design your market strategies to reach out and generate leads.
- Provides an overview of whether your email marketing campaigns are driving sales the way that you had envisaged and whether you are seeing a return on investment from search engine marketing.
Sizeable amounts of a business’s time, money and resources can be spent trying to get new customers through the door! (metaphorically speaking). You will be cognizant that successful marketing is the key to a successful business and needs to take number one spot and be given your continual full attention to ensure that you gain new customers and don’t lose the ones you have already built a relationship with.