A modern, productivity-boosting user experience designed to help sales and service representatives close deals and support customers lightning fast. Lightning provides sales executives with personalized alerts and an interactive assistant to keep sales reps focused on what’s important. Lightning helps service reps support customers by bringing cases knowledge, and support tools together to create an efficient and problem-solving environment.
Salesforce won’t support Classic forever and the end of the classic is nearer and quickly approaching. Most new features are only available in Lightning. Salesforce AppExchange providers are following suit with enhancements and new releases made only to Salesforce Lightning.
Lightning components are responsive and can be used across mobile and desktops. This enables companies to improve user adoption and enables sales representatives to focus more on opportunities. Millennials in line with their behavior are more likely to adopt Salesforce because lightning is mobile-friendly enabling companies to hire young talents.
Forrester reports that there is a return of 341% by migrating to lightning. Though this figure appears biased and could invoke a sarcastic response, T-mobile on the migration from classic to lightning has confirmed that the number of clicks a sales rep makes on the user interface to reach the pricing quote has reduced from 104 to 8. Hence, the T-mobile experience underpins the Forrester report.
Lightning would help businesses utilize and implement Artificial Intelligence (Einstein), Einstein Bots, and Automatic Data Entry features of Salesforce. Automatic data entry ensures that the salesforce has complete data in the system. Einstein Analytics would utilize the complete data and provide businesses with insight and ensure accurate results. Einstein bots would help to increase the customer experience by providing an accurate response to service requests. As many stakeholders believe, lightning is not just a UI change it is the future of CRM.