How to Measure a Brand Identity? Image is everything, especially for brands consistently in the public eye. Nowadays, customers have more choices than ever, and companies can only secure a significant section of their market by maintaining a robust and positive brand identity. In clearer terms, a company’s profitability depends on how well it enhances...
What is Brand Identity? How does it influence the customers? Every business has a unique identifier that sets them apart from other brands. From names to logos, colors, slogans, and even text fonts, these identifiers emphasize the identity of each brand. That said, these elements are just one aspect of brand identity. Beyond flashy logos...
Factors that Positively and Negatively Execute Brand Identity Brand identity is about customers’ perception; this makes it one of the more psychological aspects of business management. So, while a company can work to have some influence over how people feel about their brand, it’s impossible to have complete control. That said, the most successful businesses...
Most people consider brand identity to be the visual elements of a brand, and to some extent, they’re correct. It’s normal for companies to combine elements like logos, colors, typography, and other visuals to represent their brand. However, developing a brand identity requires a lot more than just visuals. While a logo can be the...
Indirect marketing is not about trying to explicitly sell your product or service. Instead, it focuses on creating a connection with customers. No hard-selling, no one-time offers, and no promotional codes. So, how does it work? Let’s find out. What is Indirect Marketing? Today, customers are less accepting of ads; they don’t want brands to...
Marketing has always been a challenging endeavour for businesses, and the changing commercial landscape has only made it more complex. In truth, there is no shortage of marketing strategies for businesses to adopt, and innovative trends like e-commerce have also helped streamline most processes. However, we must admit these trends have also played their part...
As competition for customers and market share becomes more prominent, brands are forced to employ more savvy marketing strategies to stand out from the rest. In such dynamic environments, there’s little tolerance for ineffective advertisements; your marketing strategies must deliver results. As such, it’s become quite common for businesses to spend massively on flashy advertising...
Businesses utilize various promotional tactics to create demand for their products, boost sales, and expand their market presence. Yet, the effectiveness of these promotions hinges on how well the business balances its budget, time, and effort in generating positive brand awareness across diverse strategies. Despite this diversity, it’s important to note that all marketing initiatives...
Product-market fit looks different for every product or business because every product has its own unique market. So, achieving product-market fit is not a linear process. Dan Oslen’s Product-Market Fit Pyramid is the most recommended and widely used method to do market fit for B2B and B2C. This hierarchical model helps determine target markets, target...