When someone speaks about CRM they are usually referring to a CRM system, which is a tool that helps a business with contact and sales management productivity etc.
CRM (Customer Relationship Management) is a computer platform used to manage all your business’s relationships and interactions with customers. Customer relationship management helps you find new customers, sell to them, and develop a loyal customer relationship with them. Salesforce unites your business’s teams – sales, commerce, service, marketing and IT with one integrated CRM platform that will power your entire suite of connected apps.
More and more businesses are using CRM solutions to source more sales leads, boost productivity and improve customer satisfaction. A good CRM system will provide an integration, comprehensive and customised view into customer requirements, interests, service needs and purchase history.
It will –
- Manage customer data
- Automate the sales process
- Personalise marketing campaigns
- Align sales and marketing
CRM platforms need to be easy to use, fit within your budget, provide an acceptable ROI, integrate with your other software systems and provide accurate customer data. Up until very recent times it was commonplace for businesses to track their customer data with spreadsheets and other paper based CRM methods. Today however, CRM systems automatically collect and integrate the information your business provides enabling you to create marketing campaigns, pursue new sales leads and service customers with all the relevant data at your fingertips.
You will be able to manage all your teams so much easier with CRM. Your sales team will engage with customers more effectively. Based on real-time service trends your customer service team will enable customers to connect with sales staff easily. Your marketing team will be able to generate marketing strategies that will resonate with your customers and your field service team will be able to schedule customer appointments, automate work orders and keep track of quotes, appointment reminders and contacts easily.
A CRM solution can help your business focus on developing relationship with customers, suppliers etc
For more information on CRM platforms call or email the team at SCloud Technology and Solutions today. We would love to have the opportunity of explaining the advantages of CRM to you.