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Indirect marketing is not about trying to explicitly sell your product or service. Instead, it focuses on creating a connection with customers. No hard-selling, no one-time offers, and no promotional codes. So, how does it work? Let’s find out. What is Indirect Marketing? Today, customers are less accepting of ads; they don’t want brands to...

Post - Paul Swarnapandian

Marketing has always been a challenging endeavour for businesses, and the changing commercial landscape has only made it more complex. In truth, there is no shortage of marketing strategies for businesses to adopt, and innovative trends like e-commerce have also helped streamline most processes. However, we must admit these trends have also played their part...

Post - Paul Swarnapandian

As competition for customers and market share becomes more prominent, brands are forced to employ more savvy marketing strategies to stand out from the rest. In such dynamic environments, there’s little tolerance for ineffective advertisements; your marketing strategies must deliver results. As such, it’s become quite common for businesses to spend massively on flashy advertising...

Post - Paul Swarnapandian

Businesses utilize various promotional tactics to create demand for their products, boost sales, and expand their market presence. Yet, the effectiveness of these promotions hinges on how well the business balances its budget, time, and effort in generating positive brand awareness across diverse strategies. Despite this diversity, it’s important to note that all marketing initiatives...

Post - Paul Swarnapandian

Product-market fit looks different for every product or business because every product has its own unique market. So, achieving product-market fit is not a linear process.  Dan Oslen’s Product-Market Fit Pyramid is the most recommended and widely used method to do market fit for B2B and B2C. This hierarchical model helps determine target markets, target...

Post - Paul Swarnapandian

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